Importance of Network in selling, and how to harness it, for more effective selling.
In this social media era, you can find out now, that most products, services and ideas sell more or become more acceptable when they become popular, viral or are trending. To achieve this, you need other people to talk about you and your product.
That is network in marketing.
Story of a stupid loner (and why you should network)
There was one story that our Parish Reverend Father used to tell us in most of his religious sermons.
The story is about one very Religious man, who lived in a city with abundant riches. The man had storey buildings, and many other riches. And one of the days, a terrible storming tempest befell that city, in which the man lived in. Then, the local officials sent out an emergency warning that the river banks would soon overflow and flood the nearby houses.
They ordered everyone in the city to vacate immediately. That rich man‘s house was among those that will be affected.
But that Religious man heard the warning and decided to stay; saying to himself, “I believe in God and when I’m in danger, then God will save me by divine miracle.
The neighbors came by his house and said to him, “we are leaving and there is room for you in our car, please come with us”, but the man ignored them again, saying “I have faith in God that he will save me.”
As the man stood at the front guard of his house (porch) watching the water rise up the steps, a man in a row boat came by and called to him, “Hurry and come into my boat, the waters are rising quickly” but the young man said again, “No thanks, God will save me”.
The flood waters rose and covered the first floor, and the man climbed to the second floor. A Police motor-boat came by and saw him through the window. “We will come up and rescue you” they shouted.
But, the man refused by waving them off, saying, “Use your time to save someone else! I have faith that God will save me”.
The water rose higher and higher and the man had to climb to the roof top of his storey building. A helicopter spotted him and dropped a rope ladder.
A rescue officer came down the ladder and pleaded with the man “Grab my hand and I will pull you up!” But the man still refused, folding his arms tightly to his body. “No thanks, God will save me!” Shortly after, the house broke up and the flood water swept the man away and he was drowned.
When this stubborn man reached heaven, he stood before God to judge himself, He asked God and said, I put all of my faith in you. Why didn’t you come and save me?
And God answered and said, “Son, I sent you a warning, I sent you a car, I sent you a canoe. I sent you a motorboat. I sent you helicopter. What more were you looking for?” End.
So what are we learning from this story? There is no way through which God will save you in this life except by your fellow human being. What you will say is that He uses the right people.
The greatest mistake the man made is his foolish over-confidence, or his blind faith, bad attitude, hopelessness and arrogance.
And after a long wait on God to make him disappear and nothing happened, he remained stubborn and even used badmouth and boundaries to keep helpers away. God forbid this kind of attitude in human life style.
Benefits of networking in selling and advertising.
Creating a group of acquaintances or associates and keeping the group active through regular communication for mutual benefits can be so much advantageous and can soon gear your business to an unexpected boom of success. That’s net work.
You need to be good at networking, if you really want to move ahead in today’s competitive business world. Business networking is really a practical way to expand your knowledge, when you learn from success of others; you can also reach new clients and share your own business success story with the people who matter to you indeed.
Business networking is hereby highly recommended especially to this country’s business men and women both in local and global business levels.
The following are the benefits I have seen those who network earn from the process.
People like Donald Trump of USA, you know he was a business man before he found interest in politics; another person like Jack Moore, who owned the ‘Aim global business network that you hear about, and many more people.
I myself, I network, and I started when I found out the great benefit in it. First benefit is:
Personal growth and development: It is of no doubt that when you meet a lot of people from different walks of life who has many different talent, skills, abilities, you can learn many different things to help you succeed in life.
I must tell you that before I join network marketing, I was very dull, shy, boring, stiff, and unyielding; but today, all the areas I was lacking have been improved.
Post Referral:
How to discover your potentials as a business leader and set a goal you can achieve.
Generating of referral: Everyone knows that through networking, you get referral especially in occasions like public presentation. If you want to know what word of mouth can do for a business, create a large network, with people especially those who reach your target customers easily.
A wonderful truth here is that the referrals you get through networking are normally high-quality and most of the times are even pre-qualified for you. They are more reliable than others.”
Opportunities:
The benefits are huge here. With motivated group of business owners comes an abundance of opportunities. There are many opportunities that come from networking, those opportunities may include; partnership, joint ventures, clients leads, public speaking, writing and travel opportunities and social development chances, selling of business and assets are also among the opportunities.
Fame:
Do you know about how Jack Moore of Philippines reached out around the globe? In far years after he started his networking business, it wound not have been any other thing if not by the networking company “Aim-Global int’l. I’m just telling you about how rapidly networking can spread your business fame.
And note you that the more famous you are, the more successful you become. When you are famous, it shows some positive signals you have started giving to the universe.
Unlimited Growth and unstoppable success:
If something can hinder one person, it can’t hinder the public. Two heads are better than one. No matter how your enemy can fight you. He can’t hold you and also hold your team in tyranny at once. MEGA= Multiple Efforts Gear Achievements, to the benefit of all contributors. T.E.A.M = Together Everyone Achieves More. Form a mega team that will be called network.
My dear, it’s all about face oh. Who you know really impacts how far you will go. Net-working requires devotion, hard work and persistence, for awesome success. Nothing can take you higher in life than when you identify a way to help someone, which can’t also in return yield you a high reward.
There is something I want to tell you. For you to succeed in this world; you have to be known to a lot of people. Effective networking is an essential means for building those acquaintances that will help you survive and also build a long lasting wealth, and possibilities.
The more new friends and acquaintances you meet the farther your start-up will grow. Network in the way that works for you, some people think that effective networking is one that is done face to face; but not all can be face to face.
You can use social media and other communications means to network. All you need is to do your networking in the way that works for you. Nothing will stop you from success.
Remember, that the best way to network is do work for you team, and your team also work for you. It is pieces of sticks that make a bunch of wood or broom. You can’t just do it all alone, but you just have to do your own. Don’t keep scores, that’s just the rule.
However, it is not all that good to network when you don’t have a product, you can be used-up. Just like those things happening in some mushroom network marketing and MLM networks.
Those are not the kind of network I mean; in those, you are just serving one person or few people on top.
You should Network with a great aim of meeting people, learning more new things, growing more social skill, advertising and selling your products.
If you don’t have your own product to sell, network with, but don’t expect the result coming to those who have.
Opportunities within networking are really endless
So, just grab the right one at the right moment and don’t go jumping into every opportunity that comes your way. Versatile opportunities are sure to come; but each one you grab, you have to make effective use of it. The opportunities that are right for you are those that align with your business goals or vision.
Networking makes things come easy :
Everything in business management comes easier when you network. Selling is not an exclusive. Two is always better than one as I always say. Network in sales in order to maximize profits and productivity; E.g. There is people who send someone or other people to foreign countries to be buying for them and they will stay around and sell goods. That’s good network.
Now in conclusion, I want you to think experimentally, about when you want to buy a particular product, you have the money, you need that product very much, but the problem is that you are having double mind, and the seller has done his best to convince you that such product is the authentic one, and is exactly what you want, but you kept waving your head sideways, and suddenly someone from outside came in and testifies to the seller about the efficacy of the product.
Now what will be your reaction? Of course, you will be positively moved or totally convinced to buy that product, even if the testifyer was a set-up, you have no time to weigh that option.
That is the power of network marketing.
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